Interactive dashboards for market research & reporting

From SPSS, Excel or databases to an interactive dashboard in minutes — via drag & drop, with 50+ chart types and native PowerPoint export. ISO 27001 certified, GDPR-compliant, made in Munich.

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Interactive DataLion consumer-behavior dashboard with bar charts and filters for place of purchase and shopping frequency

DataLion is a web-based dashboard and market research platform, made in Munich. Drag & drop builds interactive dashboards with 50+ chart types from SPSS, Excel or database data. Export reports natively to PowerPoint, Excel and PDF. ISO 27001-certified, GDPR-compliant, with new features every two weeks.

  • 🇩🇪 Made in Munich
  • GDPR-compliant
  • DPA included
  • Hosted in Germany

Interactive dashboards — with no code

Assemble complete dashboards with drag & drop — from a customer-satisfaction survey to a media-usage analysis. No IT, no programming.

Your users filter live, drill down into the detail and compare waves across flexible time series — all in the browser.

  • Dashboards by drag & drop, not programming
  • Interactive filters & drill-downs in real time
  • Flexible time series for tracking studies
  • For tracking, ad-hoc and panel data
DataLion dashboard in dark mode with a heatmap, time series, chord diagram and pie charts

50+ interactive chart types

From bars, lines and donut to network, chord and heatmap charts, word clouds and maps: DataLion offers more than 50 chart types for every question.

Demanding research visualizations such as MaxDiff, conjoint and price sensitivity are built in too.

  • Standard charts: bar, line, pie, stacked
  • Special: network, chord, heatmap, word cloud
  • Maps & geo visualization
  • MaxDiff, conjoint & price sensitivity
Overview of DataLion chart types: network, chord, pie/donut, scatter, heatmaps, radial, stacked bar, Venn, word cloud, map and more

Weighting, statistics & open-ended responses

DataLion speaks the language of market research: handle weighting, flexible bases, recoding and the analysis of open-ended responses directly in the software.

For deeper insight, advanced methods are ready to go — from regression and driver analysis to ANOVA and significance tests. Learn more on the Data preparation and Analysis & statistics pages.

  • Weighting & flexible bases per question
  • Recode and compute new variables
  • Analyze open-ended responses in a structured way
  • Regression, driver analysis, ANOVA, significance tests
Horizontal bar chart of net household income from a survey, with the underlying question highlighted

Reports in one click — PowerPoint, Excel, PDF

Export your results as natively editable PowerPoint in your CI layout, as flexible Excel report books, or as PDF — without copy-and-paste.

Once set up, dashboards and reports update automatically — wave after wave.

  • Native PowerPoint export in your CI layout
  • Flexible Excel report books with your own KPIs
  • PDF, CSV, JPEG & embedded website
  • Automatically refreshing reports
DataLion chart exported to PowerPoint, ready to be edited natively in PowerPoint

Your look, your rights — multi-client ready

Match dashboards fully to your corporate identity — with ready-made themes, custom colors, CSS and flexible layouts.

Through user management you control rights and roles per team and client — ideal for institutes and multi-client environments.

  • Ready-made themes, custom colors, CSS & layouts
  • CI-compliant dashboards & reports
  • Rights & roles per user
  • Multi-client for institutes & enterprises
DataLion design picker with themes such as Classic, Midnight, Forest, Ocean and Berry and the option to create a custom design

AI agents like Claude drive DataLion

Through the Model Context Protocol (MCP) you connect DataLion to AI agents like Claude — and have them build dashboards, import data and create reports in plain language.

On import, AI-powered data recognition detects structures and metadata automatically. Learn more on the AI market research and data import pages.

  • MCP integration for Claude & other AI agents
  • AI data recognition on import
  • Automatic codebook column mapping
Claude builds a horizontal bar chart in DataLion with a short interpretation

Data protection by design

Your sensitive respondent data stays in safe hands — in ISO 27001-certified data centers in Germany, fully GDPR-compliant and with a Data Processing Agreement (DPA).

  • ISO 27001-certified data centers in Germany
  • 100% GDPR-compliant, DPA included
  • On-premise hosting & IP restriction available
  • Made in Munich — support in your language

More from DataLion

Common questions about the dashboard software

What is DataLion?
DataLion is a web-based dashboard and market research platform, made in Munich. It turns survey and business data into interactive dashboards and automated reports via drag & drop — with 50+ chart types and native PowerPoint export.
How many chart types does DataLion offer?
More than 50 interactive chart types — from bar, line and pie charts to network, chord and heatmap visualizations, word clouds, maps as well as MaxDiff, conjoint and price sensitivity.
Can I export reports to PowerPoint?
Yes. DataLion exports reports as natively editable PowerPoint files in your CI layout. Excel report books, PDF, CSV, JPEG and embedded websites are also available.
Which data can I import?
SPSS files including labels, CSV and Excel, as well as databases such as MySQL, Exasol and Oracle. Learn more on the Data import & integration page.
Do I need technical skills?
No. Dashboards are built by drag & drop, with no programming. For more complex setups, AI-powered data recognition assists you as well.
How secure is my data?
Your data is stored in ISO 27001-certified data centers in Germany, 100% GDPR-compliant and with a Data Processing Agreement. On-premise hosting and IP-restricted access are available.

Ready for smarter dashboards?

Try DataLion free with your own data — or book a personal demo and see the dashboard software live.

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