Conjoint Analysis: Product Preferences

Use a Choice-Based Conjoint analysis to learn which features and which price really drive purchase decisions – respondents repeatedly choose their preferred offer from realistic product combinations.

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Conjoint Analysis: Product Preferences – questionnaire preview

With this template you set up a Choice-Based Conjoint study in minutes. Respondents see several full product profiles per task and pick their favourite – just like in a real purchase situation. DataLion automatically generates a balanced study design, distributes it across respondents, and then estimates part-worth utilities per level as well as the relative importance of each attribute. Simply adapt the attributes, levels and prices to your own product.

When should you use this template?

This template is a great fit for:

  • For pricing decisions and to assess willingness to pay
  • When you want to know which product features drive the purchase decision
  • To compare product or plan variants before market entry

Every question in this template

  1. 1

    Which offer would you choose?

    Conjoint (CBC)

Frequently asked questions

How do I adapt the attributes and levels?
Open the conjoint question in the editor and edit the attributes (e.g. brand, price) and their levels. DataLion regenerates the study design automatically. Three to five attributes with two to four levels each work best.
What is the "None of these" option for?
It lets respondents choose none of the shown offers. This makes the results more realistic because no one is forced into a purchase they would not actually make.
How many respondents do I need?
For a stable aggregate model we generally recommend at least 150 to 200 respondents. More attributes and levels require more respondents.

Start with this template

Load the template into DataLion, adapt it to your brand and start collecting responses — GDPR-compliant, in minutes.

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